OPEN FOR HAPPINESS, EVERYDAY

New Campaign

Tourism Fiji has a new out-of-home and online campaign.

Focused on Australian Travelers

The work follows last year’s ‘Fiji’s open, mate!’ campaign for the brand, marking the opening of Fiji’s borders to Australian travelers, and is also part of a broader winter campaign encouraging Australian travelers to escape the cold and visit the tropical paradise that is Fiji.

The Creative

The execution uses digital calendars to create sun drenched Fijian holiday scenes, conveying that Fiji is ‘open for happiness, everyday’.

Research based

The campaign leverages research that demonstrated digital calendar management is the third most popular activity on smartphones.