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Zac Efron is my doppelgänger

THE TALENT: Zac Efron and Jessica Alba have returned for a second Dubai Tourism video, A Romance to Remember.

THE PLOT: Efron and Alba appear as two people visiting Dubai and destined to cross paths after a mix-up forces them to end up with each other’s bags, which contain contrasting lists of things to do in the city.

THE SEQUEL: The first video, Dubai Presents: A Five-Star Mission, was told in the form of a spy action thriller (here).

The Dubai Presents campaign comprises a series of trailers that will be released over the coming months.

Speaking of hip videos…Discover Puerto Rico has launched a new travel campaign, “Population: YOU.” The idea behind the campaign is to highlight eight of the island’s lesser-known attractions and natural wonders. The campaign will post pictures of each attraction, along with the GPS coordinates.

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